Exitologists

Are You Exit Ready?

Most founders focus on the business. The best exits prepare both the business and the person behind it.

Where would you like to start?

Personal Readiness

Are you personally ready to exit? Covers your clarity, emotions, finances, and life after the business.

~15 minutes • Free text + scored

Business Readiness

Is your business ready to sell? The Dirty Dozen assessment scores your company across 12 critical value drivers.

~15 minutes • Free Text + Scored

Business Valuation

What is your business worth today? Get an indicative valuation range based on your financials and sector.

~5 minutes • Instant estimate

Financial DD Readiness

Would your financials survive a Quality of Earnings review? Find the gaps before a buyer does.

~8 minutes • 25 questions • Scored

No signup required • Results delivered instantly • Developed by Exitologists

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Capital Strategy

Raise to Grow to Exit

How you raise capital shapes everything that follows — your ownership, your options, and ultimately your exit. Most founders default to equity when smarter capital structures could achieve the same growth with significantly less dilution.

Capital Strategy Assessment

Are you raising capital in the right way? This assessment looks at your business through a capital lens — your assets, revenue, and existing structure — and profiles which funding instruments are available to you, how to blend them, and what the impact on your exit looks like.

EquityAsset-based lendingRevenue financeInvoice financeGrant funding
~8–10 minutes • Personalised capital profile

Protect your ownership

Every point of equity you give away now costs you at exit. The right capital mix can fund the same growth with significantly less dilution.

Match capital to purpose

Not all capital needs are equal. Machinery, working capital, and contracted orders each have instruments designed for them — equity is often the wrong tool.

Sequence for exit

How you fund growth today determines what your exit looks like in three to five years. Capital strategy and exit strategy are the same conversation.

Why most exits fall short

A great exit requires both dimensions to be ready — most founders only address one.

The personal side is often ignored

Many founders close a deal only to find they weren't emotionally or financially prepared for what came next. Identity, purpose, and relationships all shift after exit.

The business side is left too late

Most owners engage advisors months before sale — by which point the gaps are too big to fix. The Dirty Dozen assessment identifies what needs work years in advance.

Value is left on the table

Without knowing your indicative valuation range, it's hard to know what you're working towards — or whether a deal on the table is actually a good one.

Preparation is everything

Founders who start preparing 2–3 years before sale consistently achieve better outcomes — higher prices, cleaner deals, and a transition they're actually ready for.

Not sure where to start?

Most founders find the personal assessment the most revealing — it surfaces things that the business assessment alone won't show you.

Developed by Exitologists • Based on years of M&A experience sell-side and buy-side